Anton Chernikov

Anton is an entrepreneur with 15 years of experience working at the intersection of tech, sustainability, and real estate. He is the founder and owner of House of Transformation and Selgars. Over the course of his life and career, he has explored how to cultivate sustained focus and flow, and what supports that process most effectively.

His work highlights the value of consistent self-reflection, somatic practices that help regulate the nervous system, and time in nature when navigating major strategic decisions and complex emotional dynamics. For Anton, inner transformation begins with stepping beyond habitual patterns of thought and behavior, and learning to trust the wisdom held in emotions, sensations, and embodied intuition. Through SOMOS at Selgars and Focus & Flow in London, he shares the tools and practices that have supported his growth as both a person and a leader.