Founder and CEO of MBestcare, Marta Belén González Rodríguez brings a unique perspective to wellness, shaped by more than 20 years in hospital management and a deep commitment to sustainable tourism. Born and raised in El Tanque, a small village in northern Tenerife, she grew up surrounded by strong Canarian roots that instilled in her the value of hard work, a close connection to nature, and care for the people around her.
Her professional journey bridges healthcare leadership and a broader vision of integral well-being, reflecting both experience and purpose. In 2021, MBestcare became the first tour operator in the Canary Islands to receive the Biosphere certification for sustainable tourism, marking an important milestone in its mission. Marta’s approach combines responsibility, authenticity, and a holistic outlook, offering an inspiring example of how wellness and sustainability can go hand in hand.